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Win Big With Leovegas’ Wide Range Of Casino Games – Browse by Topic Search Find the Answers You Need in the App Store Testing Creative Optimization Visibility Mobile Growth Internal Testing Platform User Acquisition Browse by Format Search Library ASO Guides ASO Blog Mobile Growth Webinars Mobile Growth Podcast Ebooks and ASO frameworks

Sweden’s mobile gaming giants have struggled with extremely high CPI at home. This is how they were able to discover the cure for .

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After launching its first website in 2012, LeoVegas has grown into one of the leading mobile gaming companies in Europe, positioned as the leader in mobile casino gaming.

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This public digital entertainment company, headquartered in Stockholm, Sweden, now employs more than 900 people worldwide and is widely recognized for its innovative thinking, which has led to numerous awards, most recently from at the IGA International Games) for “Online Gaming Operator of the Year” in 2020.

LeoVegas sees a lot of organic traffic in Sweden (around 50% of all traffic) and experiences a very high CPI (cost per install) due to being a real money gaming app (where users tend to cost of very high life expectancy) with its main market in Sweden (a high CPI region compared to the rest of the world). This mix resulted in high traffic acquisition costs.

Sophie Le Roy, LeoVegas Mobile Growth Lead, was looking to reduce CPIs by increasing CVRs (conversion rates) on her app store page, but needed data to help understand what to use on live store to achieve maximum conversion rate increase. Everything has to be done at the right time.

We started our process with extensive market research using our data and experience gathered from years of working with leading casino brands around the world.

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Following the development of hypotheses, the LeoVegas design team translated them into compelling creatives for the app store. The focus is on the first two screenshots, because 100% of users are exposed to the first impression (at the top of the fold), unlike the last few screenshots, which get a very low view rate .

Using StoreIQ from , which is ,’s proprietary testing algorithm, LeoVegas was able to accurately determine each variation of the trial’s probability of winning based on our sophisticated statistical Bayesian model. Using StoreIQ means LeoVegas can identify poorly performing variations and automatically shut them down, resulting in faster and greater test results.

Users reacted positively to creatives displaying “Big Win” messages, resulting in CVR increases of 9% and 8.2% compared to the control.

The most important thing about this test is that the display of users’ winnings on the LeoVegas product page is very effective. Testing showed that this message convinced more users than a message focused on the type of casino games offered within the game.

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It also showed us that the thrill and excitement of potentially winning, as illustrated by images of lifestyles and people picking up coins, triggered positive emotions and resonated with users.

By using creative testing, the LeoVegas AU and growth teams were able to push the limits of app store messaging and testing concepts where they didn’t exist before. Using app store testing, they learned which creatives lead to higher CVRs.

The results of this test come up with two equally good options, which in most cases is a blessing in disguise. Having two options that are better than the check gave LeoVegas the confidence and freedom to choose which one to execute in the store. In this case, it is up to the developers to consider the market and the brand to make the best decision for the company.

The LeoVegas marketing team can now take more risks and test new ideas while making branding decisions with confidence.

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Matan hails from Silicon Valley before crossing the pond (in the other direction) to become an ASO consultant at , working on App Store strategy for eBay, VSCO and Twitter, among others. Having studied marketing and dance, he brings a certain creative approach to business. Hobbies include lots of cheese, wine, travel, and farming in the jungle he calls home.

App Store Page Asset Optimization 5 Great App Store Pages and What Makes Them Perfect Nothing really original, is it? In this article, we hope you find inspiration in some great apps and games from companies that are doing it right. Ron Gordon 08/20/2020 App Store Testing ASO Experience Drives Zynga’s Mobile Growth Strategy Watch Matt Curtis, Zynga’s VP of Growth Marketing, and Maria Waters, Zynga’s Head of Conversion discuss how they can leverage your mobile growth strategy. Esther Shatz 05/21/2020 App Store Testing How VSCO Increased App Store Conversion Rates by 30% Using Localization Learn how VSCO was used to execute a localization strategy that resulted in increased conversion rates from up to 30%. Katie Blechner05/21/2020

Cookies! We use cookies on our websites. By continuing to browse the site, you agree to our use of cookies. For more information, click here. We have discovered in this review the strengths and weaknesses of LeoVegas Casino, one of the largest casino game providers in Europe.

LeoVegas is particularly interested in the mobile gaming sector for smartphones and tablets. The casino is known for its large selection of games and its extensive bonus program.

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The LeoVegas casino website is operated by World of Sportsbetting Limited, based in Malta. The online casino was founded in 2012 and has serious gaming licenses from the Malta Gaming Authority (MGA). This means that you can legally play online without fear of legal problems as a player. In addition, Leo Vegas Casino has been awarded several times with coveted awards from the international gaming industry.

In our review, we describe our experience at Leo Vegas Casino and describe the most important details. For more details and customer reviews, please visit https://www.casino-aams.org/LeoVegas-casino/.

Our LeoVegas experience report begins with the company’s casino offering. And this is really something to be proud of. The casino offer is divided into two main areas, the “casino area” and the “live casino area”. In addition, there is another offer for sporting events, you can learn more in the test below. Because at this point we want to focus on casino games; after all, there are more than 500 games.

As a new player at LeoVegas Casino, you can benefit twice. For your new registration, you have already received 30 Book of Dead free spins. Play’N GO’s Book of Dead is currently one of the most popular slots in the Egyptian slots genre. To receive your free spins, simply sign up and confirm your new account. Confirmation is done via a link in email or on your mobile device. Then you will receive your Book of the Dead free spins without having to deposit.

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Best of all, free spins are not tied to any bonus conditions, so you can use them to cash out all your winnings right away.

Once the signup bonus is received, the online casino will also give you a royal welcome package. The Leo Vegas bonus for new customers is divided into a total of 4 on your first deposit. In total, up to 2,500 euros more can be received as initial capital. Please note that Neteller or Skrill cannot be used to deposit. The minimum deposit allowed for each transaction is €10 on a trial basis at Leo Vegas Casino.

The welcome bonus for all 4 deposits is always a 100% deposit bonus. For values ​​from to, it is best to check the offers on the web. A separate LeoVegas Casino bonus code that requires no deposit payouts. Everything is automatic once your deposit is credited to your account. You can access the bonus money after using your respective real money credits.

You can use the bonus money received in all LeoVegas casino games. It doesn’t matter if you want to play video slots, jackpots or card and table games for example. The corresponding Leo Vegas bonus can be paid out in real money once the provider’s wagering and bonus requirements have been fully and properly met. The next section of our Leo Vegas test will tell you how it works and what to look out for.

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With Freespin Book of the Dead for your record, you benefit from the fact that there are no bonus conditions. This means that free spins winnings are immediately available for withdrawal or for real money play. However, you must run out of free spins within 3 days of receiving them.

However, Leo Vegas Casino’s welcome package bonuses are different. But don’t worry. Because LeoVegas offers very humane bonus conditions that are easier and faster to fulfill than other providers. After signing up and applying for Book of the Dead free spins, you have 14 days to make your first deposit. This will automatically activate the first part of the welcome pack.

The same bonus and billing conditions apply to all bonus levels of the welcome offer. You have to bet the amount of the offer, i.e. the received bonus, 20 times in casino games.

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