Rivalry: Where Casino Dreams Come True.

Rivalry: Where Casino Dreams Come True. – TORONTO, April 04, 2022 (GLOBE NEWSWIRE) — Rivalry Corp. (the “Company” or the “Rivalry”) (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an international regulated betting and media company, today announced that its online betting service for eSports and traditional sports sports is now running in Ontario. On the first day of regulated online gaming in the province, Ontarians can access Rivalry’s complete sportsbook at www.rivalry.com.

In a field of new entrants dominated by foreign operators, Rivalry is one of the few Canadian companies operating online gaming services in Ontario. Rivalry, founded in Toronto in 2016, is headquartered in the heart of the province, and the Company welcomes the regulatory efforts that have resulted in it now being able to legally operate there. The company trades on the TSX Venture Exchange and is growing rapidly, averaging more than 20% monthly returns1 since the beginning of 2021.

Rivalry: Where Casino Dreams Come True.

Aside from its local success story, Rivalry stands out in a few other ways. The biggest competitive segment is eSports betting, which is especially popular with young millennials and Gen Z. As a proud startup in Toronto, the Company has built its brand among young audiences through compelling content and quality products that inspire loyalty and community. This approach has made Rivalry the most engaged brand in eSports betting worldwide.2 The high level of engagement results in a lower customer acquisition cost, helping to achieve a profitable unit compared to partners who often offer high upfront incentives to attract new users.3

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Rivalry’s unique approach will be evident in the form of awareness across Ontario. The company is launching today a marketing campaign built around the theme: Bet on the competition.’ Local residents will be able to experience the Rivalry brand through a full campaign that will feature unique eye-catching visuals showcased in the brand’s social media video, complete packaging (inside and out) that embraces one of Toronto’s most iconic icons, the Streetcar TTC. as well as more modest local publications, which will be exhibited in the city center.

“At Rivalry, we do things differently. We are committed to being the sports book for the next generation through engaging content and innovative experiences that entertain and create loyal Rivalry fans who keep coming back for new ones,” said Steven Saltz, Rivalry Co-Founder and CEO. “Launching in our home market feels like a dream come true and a very important milestone in building our leading global brand.”

Ontario is Canada’s largest province with a population of about 14.9 million people. It is the first province to allow private operators to regulate online gaming after the Government of Canada passed legislation in August 2021 giving provincial and territorial governments the right to operate and manage single sports betting in their respective jurisdictions. According to the Ontario government, the size of the online gaming market in the province is estimated at $1 billion annually.4

Ontario becomes Rivalry’s second fully regulated market following the approval of its Australian license earlier this year. The company continues to acquire licenses in additional regulated markets around the world and will explore further expansion opportunities in Canada as other provinces develop appropriate regulatory frameworks.

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Rivalry Corp. wholly owns and operates Rivalry Limited, a leading sports betting and media company offering fully regulated online eSports, traditional sports and casino betting for the next generation of bettors. Based in Toronto, Rivalry operates a global team in more than 20 countries and growing. Rivalry Limited has been licensed in the Isle of Man since 2018 and is considered one of the premier online gambling jurisdictions. Rivalry is licensed for sports betting in Australia and registered for online gaming in Ontario and is currently in the process of obtaining additional licenses in the country. The company also has a number of originally developed products, including Quest, an on-site interactive experience, and an original casino game called Rushlane, a proprietary casino game that marks the creation of a new category for online gaming; Massively multiplayer online gambling. (MMOGG).

This press release contains certain forward-looking information within the meaning of applicable Canadian securities laws (“forward-looking statements”). All statements other than statements of current or historical fact are forward-looking statements. Forward-looking statements are often, but not always, identified by words such as “expect,” “achieve,” “may,” “believe,” “plan,” “goal,” “goal,” “continues.” ” , “current”, “estimate”, “outlook”, “expect”, “project” and similar words, including their negative aspects, suggest future results or that certain events or conditions “may” or “will” occur These statements are only forward-looking statements Forward-looking statements in this press release include, but are not limited to, statements about the company’s prospects and performance in Ontario.

Forward-looking statements are based on the judgments and estimates of the Company’s management as of the date they are made and based on information available to the Company. Various factors and assumptions are used in the conclusions or forecasts or projections set forth in the forward-looking statements. Forward-looking statements are subject to a number of known and unknown variables, risks and uncertainties, many of which are beyond the Company’s control, which could cause the Company’s actual performance and results to differ materially from future projections. results or outcomes expressed or implied by such forward-looking statements. Such factors include, but are not limited to, changes in regulations or policies, such as: changes in applicable laws and regulations; the possibility of obtaining and maintaining the necessary licenses; the eSports and sports betting industry is a highly regulated industry; the complex and evolving regulatory environment for the online gaming and gambling industry; The success of eSports and other bets is not guaranteed; changes in public perception of the eSports and online gambling industry; Failure to retain or add customers; A company with a limited history of activity. negative cash flow from operations; operational risks; cyber security risks; the impact of the COVID-19 pandemic; dependence on management; rely on third parties and third networks; currency risks; risks associated with cryptocurrency transactions; risk of intellectual property infringement or invalid claims; the impact of capital market conditions and other factors on the availability of capital; competition, including from better-known or better-funded competitors; and general economic, market and business conditions. For additional risks, see the Company’s prospectus dated September 17, 2021 and other disclosure documents available on the Company’s SEDAR profile at www.sedar.com.

There can be no assurance that the expectations reflected in the forward-looking statements will be realized. Although the forward-looking statements contained in this release are based on what the Company’s management believes or believes to be reasonable at the time, the Company cannot assure stockholders that actual results will be consistent with such forward-looking statements because it other factors may occur that cause results to differ from those expected, estimated or anticipated. Readers should not place undue reliance on the forward-looking statements and information contained in this news release. The forward-looking information and forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update any forward-looking information and/or forward-looking statements contained or referred to herein, except cases provided for by the current legislation on securities.

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___________________________________________1 The Company defines “calculated bids” as the total dollar value of bids, adjusted for cancellations and corrections. 2 Source: Twitonomy, Social Blade, Rival IQ.3 Source: Company estimates. 4 Source: iGaming Ontario, https://igamingontario.ca/en/operator/ontarios-igaming-market-landscape

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Stephanie’s love for her family is truly endless. Maria Stefani had a little preview for her and her family to watch her family’s favorite hockey team, the Edmonton Oilers, and a special video of her favorite player, Connor McDavid.

We decked out Stephanie’s entertainment room with Oilers decor and balloons, and cooked up some meat dishes from Chow With Aaron. We also made sure the family was dressed in Oilers sweaters and a special Connor McDavid jersey for Stephanie. There’s nothing quite like a gentle family rivalry over hockey teams, so we made sure to give Stephanie’s son a Montreal Canadiens jersey. To end the evening, Stephanie received a very special video from her one and only Connor McDevitt. Connor thanked him and the boys for being fans ahead of the big game.

Tony is a huge fan of harness racing and wanted to spend an evening having dinner with his family watching the races at Woodbine – Mohawk Park. Tony and his family had a great lunch at the racetrack and a few surprises for the evening hosted by the folks at the Ontario and Iroquois Soldier Horse Association. A race in a racing program

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