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Get Ready To Experience The Thrill Of Casino Gaming And Betting With 4rabet – Learn about six key trends that will help you transform your casino floor technology initiatives into a casino-as-a-platform strategy.

Funnel changes to technology opportunities by determining which technologies your casino should prioritize and match their benefits to your business goals.

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After each Info-Tech experience, we ask our members to calculate the real-time savings, monetary impact, and development our research projects have helped them achieve. Check out our top members’ experiences with this design and what our customers have to say.

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Everything is great – just the beginning so not sure how much time and money the positive effect will be but I know that the guide will help us a lot as we move forward with this digital strategy project.

Analyst Insights In a recent interview, John Acres, founder of Acres Productions, talked about his meeting with a major casino operator. During the interview he placed a brick of the 1990s mobile phone under the executive and said, “I believe that this represents the state of technology on the floor of your casino today.” Then, he pulled out his new iPhone and said, “This is where I want you to go. This is where we need to be. If we’re not in the new era, we’re nowhere near the revenue. We’ve got to do it.” .

Many casinos are progressing slowly and at a pace of change, inflexible to player needs and preferences. As many casinos face catastrophic challenges and meet customer expectations, the goal is for operators to implement the Casino Floor of the Future, taking advantage of the many opportunities that can increase revenue and increase the share of the pocket. Keeping in mind the digital transformation, casinos must understand what new products and solutions are in the foreground that allow the expansion of operations and the safety of the industry. It is the role of IT to help their customers adopt technology with an eye on the long-term technical and business impact.

Our Info-Tech approach focuses on analytical research from a strategic perspective, a method that helps the IT department and the business process of what is happening in the external environment of the organization to guide the idea and identify opportunities. As a method, strategic vision goes from identifying signals to combining signals to make changes and uncovering what is driving the changes to determine the strategic initiatives most likely to lead to industry-level success.

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The effects of the disaster are still visible to operators, especially the lack of workers and skilled workers, as well as the health and safety of customers. When asked, MGM CFO Jonathan Halkyard said that before the disaster, the company had 4,750 full-time employees, but “We’re down to 3,000 now. We’re never going to go back to 4,750 full-time employees. Casinos like MGM have forced to think about how to do it. They think about the workforce, services, and products caused by the disaster with a lot of learning (and investment) to think about. (Escobar, 2021)

Online gaming presence has declined outside of brick-and-mortar during the pandemic, which has left casinos wondering about their ability to disrupt land-based operations. If anything, online gaming has made brick-and-mortar operators more cautious and online gaming adopters more resilient. Everyone and everything is going online so the answer seems to be investing “digitally” in your sector. There are many overlooked, interactive, and fun needs, so the goal is that when players return to land-based casinos, they should not be disappointed by what they see.

The operator has to worry about what is happening in the external environment that has a direct impact on the changes that must be made in the four walls of the casino.

We must remember why people go to casinos: the guests want the social aspect, the feeling of chips, the pleasant interaction of the staff (for example dealers, slot officers, cages and loyalty), the interest of escape and success, and the general atmosphere. Finally, land-based casinos still have one big advantage over their online counterparts – experience. The live casino experience remains the heart of the business. So, the decision made by the operator must fall on this.

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The trifecta includes the general requirements and expectations of customers, or even more so, players. To hit the trifecta, casinos must invest in casino floor technology.

“We have a lot of opportunities to innovate over the next few years to really get the digital and casino experience going. We need to make sure we meet those dreams and expectations to keep people coming back. (Damien Connelly, Reporter at Casino Life Connelly, 2021.))

The first step is for operators to see the value of technology on the casino floor. According to the American Sports Association, half of its panel of respondents (50%) in the Sports Manager Outlook Report, plan to invest more capital in hotels and food and beverage establishments in 2022.

Based on the response, the casino floor is not promising with generally low measures of slots (43%), book (29%), and table games (14%) product investment.

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There are many benefits that can be reaped by investing in casino floor technology, but unfortunately there is a desire for more caution and a lower appetite for change in the casino floor. To be successful, operators must cultivate and embrace change in the casino space. A trend report will emerge and examine the trends Info-Tech is seeing in the casino floor space and determine which strategic initiatives are most likely to lead to industry-wide success.

Here’s an IT Gambling Challenge Below the “Business Partner” Maturity Level CIOs must climb the maturity ladder to help executives move up.

Based on the GHRC 2021 benchmark data, the maturity of the industry is rated as “Trusted Operator” on the Information-Tech maturity scale. CIOs at this level can play a role in digital transformation by improving outsourcing processes but must aim higher.

CIOs who achieve “Business Partner” status can directly help increase revenue by improving customer-facing products and services, and those at “Innovator” status can help fundamentally change businesses to generate revenue in new ways. .

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Leading IT Innovation, Business Applications, and Customer Facing Technologies are considered underrated services due to their importance and satisfaction metrics. In addition, from the perspective of the IT staff, the heavy focus on infrastructure suggests that the industry should sit on the IT Maturity Ladder as a trusted operator. By leveraging casino floor technology to enable new digital capabilities and putting more focus on applications and strategies, your casino will have the opportunity to demonstrate the value of IT and the satisfaction it can provide. Finally, your IT department can establish trust with business stakeholders and be a catalyst for change or improvement.

Casino operators must take the necessary steps to achieve optimal conditions. Digitally transform your casino floor to build this essential expansion. It is necessary to monitor and evaluate the speed of change. Those who are slow to adopt the expansion will simply be late and miss out on potential opportunities to increase revenue and satisfy guests and they need to be quick to adapt.

The ideal situation – fully embracing the digital casino ecosystem integrated into the experience platform and all the changes that enable:

The casino operates with a small staff, but the staff members are trained and skilled in focusing on the player experience, creating value, and building loyalty. Eliminating routine tasks and taking advantage of automation opportunities allows the freedom to create a friendly environment and differentiate the casino experience.

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The casino encourages high quality equipment by offering a variety of games that appeal to different types of players and personalities. With digital marketing and hyper personalization in mind, the casino can also offer direct advertising, further encouraging the high time of equipment and coins-taking into account the player’s budget, personality, winnings and losses, and betting patterns. .

Casinos can expand their product offerings to meet customer expectations and preferences by implementing social networking. Players are free to decide what and where to gamble and how much to deal with. There is an increased focus on non-gaming content to transition customers to the casino floor where games can be fully downloaded and customized to the player’s personality and preferences.

Transform Your Casino Floor Technology Initiative into a Casino-as-a-Platform Strategy That Powers the Casino Floor of the Future By Integrating TWO SYSTEMS:

As casinos incorporate new technological innovations, they must remember that hospitality has always been, and always will be, about people. Casino Platform-as-a- strategy starts with the needs of the operator but ends with creating and improving a player-based experience.

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Enabling data, open APIs and integrations are the first necessary steps to make the casino floor “head” as it enables data points to be found, greater functionality, better understanding of guest preferences, and abilities.

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